Product Marketing Manager

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Are you a strategic marketer and do you know how to strongly position a SaaS product? Then we are there Aqqo is looking for you to take our go-to-market strategy to the next level! In this role you are the driving force behind our go-to-market strategies. With your extensive experience and strategic insight determines how we optimally position our products in the market. You combine deep market and customer insights with your expertise in product positioning to ensure that our products are presented strongly and consistently. You are the ideal bridge between product development,marketing and sales.Would you like to build a fast-growing product with a young and ambitious team? Then read on quickly.

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Mission and Future

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Our mission is: "Making sustainable accommodations accessible". We are committed to taking this vision furtherdevelop and ensure that our applications perform even better, so that our customers continue are enthusiastic about the possibilities of our system. Aqqo is known as the Best-of-Breed solution in the field of rental, invoicing, access control and automation of (sports) facilities.

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Impact?

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As the first product marketer within our team, you will have the opportunity to set up a strategy from the ground up to implement. You are the architect of our product-market approach.

Our software is used at more than 2,000 locations in the Netherlands and Belgium. We have these locations up tocurrently mainly sales-driven. That will change, our ambitions are great.

Our software is here ready for and we want to market our product in such a way that leads can onboard themselves and immediately experiencing value. We will expand further in the coming year. That is why we are looking for reinforcement on many fronts within our organization. With a team of 30+ colleagues, we are growing quickly and want to remain flexible and scalable. If youIf you have a good idea, we can think of it today, test it tomorrow and realize it the day after tomorrow.

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What does your work look like?

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• Develop and execute go-to-market strategies for our SaaS solutions, both for new and existing products.
• Conduct market research and competitive analysis to gain valuable insights and direct product development and positioning.
• Creating strong product positioning and messaging that differentiates our SaaS products makes in the market.
• Collaborate with internal teams such as sales, product and marketing to deliver successful campaigns and develop content that stimulates customer engagement and conversion.
• Training and facilitating sales and account managers.
• Analyze which PMC can be the next step.
• Being able to release test balloons and having the courage to draw conclusions after a few weeks.
• If you come from a region other than East, we expect you to work at least 1 day in this position per week at the Deurningen location with the Product Team on location.

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Who are you?

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• You have at least 5 years of experience in product marketing, preferably within the SaaS sector.
• Experience developing and executing go-to-market strategies for SaaS products.
• Strong strategic and analytical skills, with in-depth knowledge of the SaaS market and customer needs.
• Excellent communication skills and ability to explain complex product information clearly and convincingly conveyed.
• Experience in rolling out propositions and PMCs outside the Netherlands.
• You are practical so that things are carried out quickly and practically.

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What do we offer?

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• Working in an informal atmosphere where quality and relieving the customer's worries are important.
• Flexible working hours.
• Flexible work locations; Deurningen (Ov) or Utrecht.
• Opportunity to actually think about the future of the product and our company.
• Pension scheme.
• A brand new office in Deurningen and Utrecht.
• Worklaptop
• A company drink every other week.
• Fun team building activities.
• You're free on your birthday!
• Bicycle allowance, for when you come to work by bike.
• Childcare is available next to the Deurningen office.

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Apply at Aqqo?

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Are you looking forward to a new adventure and would you like to know more about the position? Please contact us.

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Contactpersoon Jop Hofste
E: jop@aqqo.com
‍T: 085 - 0290 520

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